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Dundee, Mich. (October 14, 2008) - Geocycle LLC, demonstrating its commitment to conserving natural resources and protecting the environment, joined the U.S. Environmental Protection Agency's (EPA's) WasteWise Program on October 13, 2008.

WasteWise focuses on three key elements of waste reduction-waste prevention, recycling, and buying or manufacturing recycled content products. Organizations joining WasteWise agree to develop goals in these areas, track their results, and share their accomplishments with the program. To facilitate the implementation of waste reduction programs, WasteWise provides partners with guidance for establishing goals and tips for monitoring progress. EPA commends partners for their achievements through the presentation of WasteWise awards and features in program articles and publications.

EPA launched WasteWise in January 1994 as a voluntary partnership program designed to help organizations implement practical methods for reducing municipal solid waste. WasteWise membership boasts nearly 1,700 partners representing a wide array of businesses, institutions, and government agencies.

Research by EPA and others has shown that conserving materials through waste prevention and recycling saves energy and reduces pollution, including emissions of greenhouse gases that contribute to global warming. In addition to the numerous environmental benefits waste prevention and recycling offer, waste reduction can improve operational efficiency and reduce waste management and purchasing costs.

About Geocycle US

Founded in 2002, Geocycle LLC is a wholly owned subsidiary of Holcim (US) Inc, offering sustainable solutions to waste management needs. Our services include waste assessment, onsite services, freight management, and end-disposal of the waste through co-processing, a process that recovers both the mineral and energy content of the waste. Annually Geocycle US helps keep over 1.65 million metric tonnes of waste from being disposed of in unsustainable ways.